Marketing: Using Storytelling to Build Your Brand

Do your customers know how you can solve their problems? If you confuse, you’ll lose. Successful marketing clearly shows customers how your food products will help them survive and thrive. Melissa Hemken, a trained journalist and marketing consultant, will teach you how to use the Hero’s Journey story arc as the basis for all of your marketing an branding elements: elevator pitch, website, social media, product labeling, vendor booth layout, etc.