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Hub Call: Complexity and Tradeoffs in Animal Agriculture Sustainability
Join us for a Zoom Hub Call on “Complexity and Tradeoffs in Animal Agriculture Sustainability,” where researchers will share key findings from a USDA-funded project exploring how better communication can foster trust and understanding between producers and consumers. The project reveals that while consumers often receive oversimplified or conflicting messages about meat and sustainability, deeper engagement and education—especially with Gen Z—can lead to more thoughtful, nuanced views and practical choices like “less but better” meat consumption. This collaborative effort between WSU, UW, UMN, and the Agriculture and Food Systems Institute highlights the need for more interdisciplinary research, tailored messaging, and shared dialogue to address the real-world challenges facing animal agriculture.