Connecting, Strengthening and Scaling Food Supply Chains in the Northwest and Rocky Mountain Region

virtual- link to recorded session below

Class description:
Everyone loves a good story! Storytelling is how we learn, communicate and understand our world. The story arc of the Hero’s Journey is a proven method to connect customers to your business. Melissa Hemken, Central Wyoming College’s Community Food System Specialist, walks you through how you can base your marketing and branding on the art of storytelling. Melissa is proprietor of Melissahof Hatchery in Lander, Wyo. and has years of storytelling experience from 6,000-word longform magazine features to 60-second radio news stories. She now enjoys telling the story of Melissahof via social media, website, e-newsletter and brand positioning.
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